In the segment, Almanac reporter Kaomi Lee visits Minnesota saunas — including the cedar-lined saunas in Grand Marais — to show how this cultural tradition has blossomed into a thriving industry. It’s not only about heat and steam; it’s about connection, wellness, and slowing down together in a space where the rhythms of hot, cold, and rest invite presence and human connection.

Our team has continued to innovate this year—upgrading our facilities, introducing new experiences, expanding outdoor relaxation areas and attending the invite only Culture of Bathing Conference in New York.  On top of that, we recently closed on an exciting acquisition that brings us one step closer to realizing our vision for the ultimate thermal bathing experience.

As the founder of Sisu + Löyly, I spend a lot of time imagining what our full bathhouse experience could be. When I close my eyes, I don’t just see saunas, cold plunges, or pools — I see places where design, nature, and culture come together in ways that feel unforgettable.